As the growth of mobile phone users are steadily increasing, it’s very important to make sure your website is mobile compatible.  If you are the type that always wants to have the top of the line technology, it is very important right now, you start with mobile strategy.

How many times do you try looking at a website on your mobile phone and the website includes a lot of horizontal scrolling? Images are overlapping the layout making you scroll? This is not compatible for mobile users and obnoxious.

You should have a different style sheet for regular PC users and one for mobile (as well as one for tablets etc).

I have noticed a lot of people, before the mobile hype, started buying .mobi domains or they told users that their mobile website is http://m.domain.com.  I recommend trying to avoid this as much as possible.  If you are on your mobile device and tweet out a domain “http://m.domain.com/some-file.html” and a PC user clicks it, they will be seeing a not so friendly PC version of the website and vice versa.  If you do decide to use a subdomain I recommend detecting the user is from a PC / mobile (via user agent) and redirecting them to the right url.

The last two years I have really made Facebook apps as my niche. I’ve been working with many people and building a good deal of apps over the last two years. I was fortunate to have my work shared via word of mouth, I appreciate all the referrals.  This year my objective is to focus on mobile optimized websites as well as Facebook apps.  Contact me or the SEO Miami Experts if you are interested in hearing more and I can help you improve

Realtors posting on social media

Let’s take a real estate agent posting to their personal Facebook profile. I think everyone uses Facebook differently but don’t bombard your peers with obnoxious content.  If you are getting little activity on your Facebook posts, there is probably a reason, your friends have lost interest in what you are posting.  If you are posting nothing but new house listings, this gets obnoxious. If I’m your friend and have no desire to buy a home anytime soon, why would I care about new listings?  The ironic thing about this post is, I post about technology a good amount and I’m sure a few Facebook friends have clicked the hide on my name because they have no interest in it.

My recommendations for real estate agents for posting content on social media, don’t always make it about listings and the real estate industry on your personal Facebook, this is annoying to your peers.  You will soon be hidden.  Don’t use Facebook to try and convert friends into buyers, it’s not everyday they are going to buy a new house anyways, besides they already know you are a real estate agent.  Create a blog and post that stuff there, so when people are searching on Google they can find you (SEO).

Distribute your content over time and not all at once

The amount of times we share content is another big thing I noticed.  I would rather subscribe / follow a friend that is posting less content than a friend that is posting more content.  Nobody wants their stream filled with the same person.  Spread the content out through the week. If you have 3 videos to post, don’t post them all in one day, spread them throughout the week. The quality of content is also questioned, don’t always post about YOU.  Make a post where it’s an open question, this helps create interaction between you and your audience.  If you just post amessage with one sentence that is simple and dry, how do you expect anyone to post any comments? They won’t.  Drive the attention to the content in a creative way.

Posting photography on social media

If you are a photographer and post your pictures, but they are of one specific trend, this gets boring. This ends up leading to a hide click on Facebook.  I don’t care to see the same things over and over again that I have already seen.  When I connect with someone on Facebook, I want to have a personal connection with them.  Balance is needed. A good example of photography would be to follow Trey Ratcliff. Trey is a good follow because he always posts new and exciting pictures that he takes along with a detailed caption about the shot.  His pictures are always new and different which makes it interesting to follow.

Switch gears.  If something is not working then change your direction.  If your posts are not getting comments, likes, RTs, +1s then obviously you are not posting the right content.

Music artists stop posting about just your music, interact with your fans

Think of your favorite artist. Would it be more memorable to you if you saw them in concert or if you had a conversation with them?

A personal connection > music connection.

Let’s take a music artist for example.  If they always post about their music career, what personal connection does a fan have with them? They don’t.  A good example I have brought up  Eminem before.  I think if Eminem used social media more personal to connect with his fans he would be the king of all platforms.  Eminem has a wild persona, and that’s what makes him so interesting.  Instead his labels run his social media and every so often he will do something with his fans.  But overall, Eminem is really boring when it comes to social media. Imagine if he was Facebooking, Tweeting when he was having problems with his ex wife or Mariah Carey, this would be so entertaining to follow.  People love train wrecks and gossip or People magazine and TMZ would not be in business.  He should let his Slim Shady loose on social media, it would sell.  If Eminem let his audience in on his personal life it would increase his interest significantly.  His posts would easily go viral.  Having a label run a twitter account is equivalent to watching paint dry.  As much as I enjoy Eminem as a music artist, I find his social media life boring.

I am always looking for new clients to work with about digital strategy, I have learned a lot over the years working with past clients and running my fan site network. Always look forward to more opportunities, contact me to get started with your Monthly SEO packages

It wasn’t that long ago when a Facebook page and a Twitter account meant digital exposure on the World Wide Web. Back then, creating a viable and dynamic web presence was as easy as clicking “sign-up now” and navigating your way through a series of disclaimers and agreements.

Unfortunately, times have changed.

As more and more businesses make the transition to the digital marketplace, many sites and brand names alike are being buried in the fodder of their competition.

The reason? Search engine relevance.

It doesn’t matter if you have the best brand, the best prices, or if you were online before AOL was sending free trials through the mail: If a search engine like google doesn’t deem your content relevant to what people are searching for, your brand, your website, and your profits will get buried beneath pages of the competition’s listings.

So what’s the solution? Search Engine Optimization (SEO).

Recently, a local Colorado orthodontist Dr. Gary Holt needed help increasing the traffic of his website. He’d spent the time and money and invested in a beautiful site to reflect his business, but once development was complete, he wasn’t seeing the traffic he’d anticipated. His website simply wasn’t producing the results, or the business, he had expected.

That’s when he hired me as his SEO consultant and provided the following:

– produced noticeable results in just one month.

– increased his daily traffic 66% in less than eight months.

– increased his overall monthly traffic by over 900%

– supplied him with SEO rich content to attract more traffic and further enhanced what his site offered.

– provided 40 blogs within 10 months to increase traffic and create an archive of information for his patients. Currently 83% of traffic comes from my blog content in comparison to his native pages.

I’m all about stability in a world that’s constantly changing. Let us optimize your site, build its content, and adapt its features to utilize its potential.

We’ll do the work—You’ll reap the reward.

For SEO services: contact jeff@digijeff.com.